Co-Founder & Principal

Marco Canonaco

Acquisitions & Capital Markets · Willowdale Equity

Marco Canonaco, Co-Founder and Principal at Willowdale Equity

About Marco

Marco co-founded Willowdale Equity alongside Daniel Di Cerbo and runs the firm's acquisitions and capital-markets engine. He sources Class B and C multifamily across the southern U.S., negotiates with sellers, and structures the debt — from Fannie/Freddie agency executions to bridge-to-perm and supplemental loans — that finances every Willowdale deal.

His relationship network across debt brokers, mortgage brokers, and direct lenders is the backbone of how Willowdale closes. His writing covers the mechanics of acquiring and financing multifamily: underwriting discipline, capital-stack engineering, and how lenders think about risk on institutional apartment deals.

Experience

  • Co-Founder, Willowdale Equity LLC
  • Multifamily acquisitions since 2019
  • Agency, bridge & mezz debt structuring
  • 10+ Years Experience
  • $150M Acquired
  • 1,070 Units Closed

Expertise

Acquisitions Underwriting Agency Debt Bridge Loans Mezzanine Debt Supplemental Loans Capital Stack Engineering Seller Financing DSCR & Debt Yield Reg D 506(b) / 506(c)
“We underwrite a hundred deals to find one. The discipline is in walking away from the ninety-nine.”

Editorial standards

Marco’s articles follow Willowdale’s editorial process — sourced from primary market data, government sources, and direct operating experience. Content is educational and does not constitute investment advice. Willowdale Equity is a private real estate investment firm that acquires Class B & C value-add multifamily assets across Texas and Middle Georgia alongside accredited investors. Get to know us on our about page.